Built Backwards From The P&L
Growth For DTC is a small, senior team that runs Meta ads, creative and CRO for direct-to-consumer brands — and reports on the only number that survives a board meeting.
Get My Free Growth PlanEveryone Was Selling Media. Nobody Was Selling Margin.
The agency model most DTC founders have experienced goes like this: a strategist pitches, a junior runs the account, the dashboard turns green, and somewhere around month five the brand realises it grew revenue and lost money doing it.
We started in 2019 with a narrow bet — that a team who could read a P&L as fluently as an ads manager would make different, better calls. Fund the channel that pays back fastest. Raise AOV before raising budget. Fix the 41% of first-time buyers who never come back before spending more to find new ones.
That bet turned into a nine-service agency that still only works with consumer brands selling physical product, and still opens every engagement with the same question: what does a customer actually cost you, and what are they actually worth?
What we don't do
Local service businesses. B2B SaaS. Lead gen. Anything where the buyer isn't a person adding a physical product to a cart. Saying no to those is what lets us go deep on this one.
Six Standards We Don't Negotiate
Profit is the scoreboard
Blended MER, contribution margin and payback window lead every report. Platform ROAS is a diagnostic tool, not a result.
Seniors do the work
The person who pitched you is on the account. No handoff to a coordinator three weeks after signing.
Creative volume wins
Media buying is downstream of creative. We ship concepts weekly because the algorithm rewards range, not polish.
Own the whole funnel
We won't take an ads retainer while the site converts at 1.1% and the creative hasn't changed in six months. It's one system or none.
Say the unpopular thing
If the answer is "pause spend", "fix your margins" or "you don't need us yet", that's what you'll hear on the call.
Earn the month
No contract, ever. Month-to-month from day one — if we're not moving the number, leaving should be easy.
You Get A Pod, Not A Point Of Contact
Five specialists share one Slack channel with you and one target between them. Nobody optimises their own metric at the expense of the P&L.
Diagnose
Account, analytics and margin audit. We rebuild your reporting before we touch a campaign so we're both looking at the same truth.
Rebuild
Account structure, offer, tracking and the first creative slate. The obvious conversion leaks get patched and testing goes live.
Compound
Weekly creative, monthly CRO tests, quarterly channel expansion. Reporting moves from "is it working" to "where do we push next".
Everything We Sell, We Publish First
Teardowns, benchmarks and the actual spreadsheets. If a framework can't survive being given away, it isn't worth charging for.
Playbooks
Nine long-form guides on media buying, creative testing and CRO.
Read themTeardowns
Weekly video breakdowns of DTC funnels, ads and PDPs — good and bad.
Creative library
The ad concepts we're testing this month, with what happened to each.
The Friday memo
One benchmark, one teardown, one thing to steal. Sent weekly, no pitch.
I'd Rather Lose The Pitch Than Sell You The Wrong Thing
I've sat on both sides of this. I've been the founder staring at a report that said we won while the bank balance said otherwise, and I've been the agency explaining it away.
Growth For DTC exists because that gap is fixable, and fixing it is mostly a matter of what you agree to measure on day one. Get that right and the strategy arguments mostly disappear — the numbers pick the channel for you.
If you're a consumer brand doing real volume and you want a partner who will occasionally tell you to stop spending, book a call. If you want someone to make the dashboard look nice, there are cheaper options and I'll happily name a few.
Let's See What Your Numbers Say
A free 30-minute growth plan: a full-funnel teardown and a 90-day forecast you keep either way.