Beauty & Skincare
Harlow & Co
+312%
Blended revenue in 9 months
DTC Growth Partner
Grow Your Subscriptions With Meta Ads.
We grow direct-to-consumer brands with Meta ads. Creative strategy, media buying and CRO, run by one team.
Net revenue
$1.42M
31% vs prior
Blended MER
4.2x
0.7 vs prior
New customers
12,480
24% vs prior
Blended CAC
$27.12
14% vs prior
Average order value
$86.40
12% vs prior
| Channel | Revenue | Spend | ROAS | Share |
|---|---|---|---|---|
| Meta Ads | $947,500 | $338,400 | 2.80x | |
| Organic Search | $228,600 | — | — | |
| Direct & Brand | $142,300 | — | — | |
| Referral & Affiliate | $61,200 | — | — | |
| Marketplace & Other | $41,800 | — | — |
Harlow & CoNorthfieldVivereBasin & BloomMarrowSunday FieldOtterleeKestrel GoodsPalo VerdeThird Coast
The state of DTC
Acquisition Got Expensive. Attention Got Scattered. Most Brands Just Spend More.
Your customer now discovers you on TikTok, checks you on Reddit, searches you on Google, asks ChatGPT whether you're any good, then buys three weeks later from an email.
Meanwhile the agency reports still say "4.2 ROAS" on a platform that grades its own homework. Spend goes up, the bank account doesn't, and nobody can say which channel actually earned the order.
We think that's a measurement problem before it's a media problem. So we start where the money is: contribution margin per new customer, blended MER across every channel, and what a cohort is worth 180 days after their first order.
Then we build one engine around it — paid, creative, site, lifecycle — so the channels stop competing for credit and start compounding.
Get My Free Growth Plan$180M+
Tracked revenue
under management
under management
120+
DTC brands
scaled since 2019
scaled since 2019
4.1x
Average blended
MER at 90 days
MER at 90 days
94%
Client retention
past six months
past six months
Our framework
The Compound Growth Engine
Four systems, one P&L. Every brand starts with a diagnosis of which one is leaking, and we fix that first — not whichever one we happen to sell.
01 — Creative
Make ads worth clicking
Angles, UGC, statics and video, briefed against a documented map and shipped on a calendar rather than whenever someone has time.
02 — MediaBuy attention profitably
Account structure, budget logic and scaling rules tied to contribution margin per new customer — not last-click ROAS.
03 — ConversionTurn the click into an order
PDP, cart and checkout tested against revenue per session, because a 0.4pt lift beats a month of new creative.
04 — MeasurementKnow what actually worked
Blended MER, cohort payback and contribution margin in one weekly read a founder and a CFO can both use.
Selected results
Real Numbers From Real DTC Brands
Every engagement is measured the same way: what changed in the bank account, over what period, at what spend.
Apparel & Outdoor
Northfield Supply
+186%
New-customer orders, year over year
Supplements
Vivere
+240%
Active subscribers in 12 months
They were the first team that asked to see our margins before they asked for our ad account.
Marisa KentFounder & CEO, Harlow & Co
Engagement snapshot
- Time to first result41 days
- Services engaged3
- Creative shipped / mo46
- Reporting cadenceWeekly
Who we serve
We Only Work With Consumer Brands
Different categories, same physics: margin, repeat rate and creative volume. Here's where we've done it enough times to skip the learning curve.
Beauty & SkincareRoutine building, refill timing, shade & regimen education.
Supplements & WellnessSubscription-first models with compliance-safe claims.
Apparel & AccessoriesSize-and-fit friction, returns math, seasonal drops.
Food & BeverageThin margins, heavy shipping, real replenishment cycles.
Home & LivingHigh-consideration purchases with long paths to buy.
PetFiercely loyal buyers, huge UGC upside, easy subscriptions.
Baby & KidsTrust-first creative and tightly staged lifecycle windows.
Fitness & OutdoorCommunity-led demand, creator ads, gear upgrade paths.
Why Growth For DTC
Four Reasons Brands Move Their Account To Us
01
Ecommerce only, on purpose
No dental clinics, no B2B SaaS, no "we also do that." Every playbook, benchmark and hire here exists for consumer brands selling physical product.
02
We report on profit
Blended MER, contribution margin, cohort LTV and payback window. Platform ROAS is a diagnostic, never the scoreboard.
03
Creative is in-house
Strategists, editors and a creator network under one roof. Concepts ship weekly, so testing never waits on a freelancer's calendar.
04
Operators, not account managers
You get a small pod — growth lead, media buyer, creative strategist, CRO specialist — who have all run a brand's budget before, not a status call.
The free growth plan
Let's Look At Your Numbers Together
Thirty minutes, no deck. We pull what's public, you show us what isn't, and you leave with a plan you could hand to any agency — including the one you already have.
Get My Free Growth Plan-
Full-funnel teardown
Where traffic dies, where margin leaks, and which of the two is actually urgent.
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Competitive & creative gap analysis
What your three closest competitors are running, and the angles nobody in your category has touched.
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A 90-day channel plan with forecasts
Spend, expected CAC, payback window and the revenue range we'd hold ourselves to.
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An honest verdict
If your margins or your inventory can't support paid scale yet, we'll say so and tell you what to fix first.
A note from the founder
Most Agencies Are Optimising The Wrong Number
I started Growth For DTC after watching too many good brands get talked into scale they couldn't afford. The reports looked incredible. The contribution margin didn't.
So we built the agency backwards from the P&L. Before we touch a campaign we want to see unit economics, repeat rate and what a cohort is worth six months out. That one habit changes every decision after it — which channel to fund, what creative to make, whether to raise the AOV instead of the budget.
If you want an agency that will tell you when spending more is the wrong move, we'll get along.
